IDC said it expects the average selling price of smartphones to drop this year to $314 from $335 in 2013, and to keep declining to $267 by 2018.
The research firm said it expects Android to remain ahead of the pack with an 80.4 percent market share in 2014, and to lose a modest amount of ground to Windows over the coming years.
Apple's iOS market share is forecast to drop from 14.8% in 2014 to 13.7% in 2018, suggesting growth in some markets, despite Apple's lack of low-cost units.
An IDC survey said smartphone sales will maintain an annual growth rate of 12.3% through 2018.
Much of the growth is coming from low-cost devices using the Android operating system, with Apple's market share eroding, Microsoft Windows making modest gains and BlackBerry fading further, IDC said.
The research firm said it expects Android to remain ahead of the pack with an 80.4 percent market share in 2014, and to lose a modest amount of ground to Windows over the coming years.
Apple's iOS market share is forecast to drop from 14.8% in 2014 to 13.7% in 2018, suggesting growth in some markets, despite Apple's lack of low-cost units.
An IDC survey said smartphone sales will maintain an annual growth rate of 12.3% through 2018.
Much of the growth is coming from low-cost devices using the Android operating system, with Apple's market share eroding, Microsoft Windows making modest gains and BlackBerry fading further, IDC said.
Written by Sumit Sharma
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